Increase engagement with your video content by putting the viewer back in control of what they watch
I know - not another new thing to consider. But here are a few reasons why you should think about using interactive video as part of your marketing efforts.
How useful is a 3-second video view anyway?
That's how channels like Facebook work out your video views number.
Interactive videos created using our software result in 3X more engagement from your video viewers.
70% of all purchase decisions are made at the awareness stage - so if your potential customers don't know about you, the chances are you're not going to win the order.
If you're looking for more traffic so more people know about your products and services how does a 14X higher click-though-rate sound when using interactive video as opposed to a single static video?
Now it's down to business.
We're not talking about likes, shares and views - we're talking about stuff you can actually take to Tesco's (other supermarkets are available).
Interactive videos built using our software deliver 2X Conversions when compared to a single static video.
One video can't be relevant and engaging to everyone who visits your website or your social channels.
By using interactive video you put the viewer back in control of what they watch and in what order.
Smiley Monroe are a conveyor belt manufacturer based in Lisburn, Northern Ireland.
The company had produced a number of videos focusing on their 5 Values which they were using as part of a drive to recruit new people to the business.
Using our interactive video software we were able to connect these video modules in one project that puts the viewer back in control of what they watch and when.
Take a look at the project below.
Flowlens has developed a cloud based CRM and MRP software for small manufacturing companies.
There are a number of benefits reported by their customers once they have introduced the Flowlens technology to their business and we had created a number of stand alone video assets that were being used as part of lead generation campaigns on social media.
All of these videos feature Flowlens customers talking about the benefits to their business of introducing the Flowlens technology.
Using our interactive video software we created this project which allowed the viewer to select the benefit that was of most importance to their business.
This approach ensures the best chance of the right information being put in front of customers at the right time, increasing engagement with the content and the opportunity for generating new sales leads.
Here are some of the ways you can use interactive video to boost engagement, increase traffic and generate more conversions
Get started quickly & easily using your existing video assets to test the water with your staff and customers
Understand the messages that resonate with your audience with in-depth viewer analytics
Update projects with new content, interactions and features without losing any of your viewer analytics
Interactive videos is the latest service added to the BlueSky Video Marketing portfolio.
Peter Craven founded BlueSky Video Marketing in 2017 having spent almost 20 years in global marketing roles.
Using his experience of managing in-house marketing teams and his understanding of the metrics that matter when it comes to video content, Peter drives the BlueSky Video Marketing philosophy of delivering video content that delivers real business results.