The Future of Marketing: Part 3 takes place in Belfast on Thursday 22nd November 2018 and welcomes a range of speakers across 7 key themes. Our speaker line-up and agenda offers you a connected experience which starts with an exploration of the art of storytelling, walks through customer experience, navigates marketing automation, takes a tour of the latest developments in websites, discovers new ways of working, plots the future of learning for marketers and scales the heights of 4 social media channels to leave you with a clear plan for future success.
Don't miss out. Sign up today!
A bright future for the marketing community requires that we inspire and motivate our young people to pursue a career in one of the many marketing disciplines. Diane is the founder of mTech Academy and will open The Future of Marketing by highlighting the work they are doing to create new links between education and industry which will not only help to develop a pipeline of new talent but will inspire and empower our young people to realise their full potential.
The Future of Storytelling:
In a very noisy world, having a clear purpose and being able to articulate it has never been as important.
It's not shortening attention spans that are the problem - it's safe, sanitised and uninspiring content.
Rather than following the template we should all be finding our own unique voice and using those great stories to engage, motivate and inspire our audiences, networks and communities to take action.
The Future of Customer Experience:
Research shows that we don't buy things because our expectations were exceeded - we buy from the companies who get out of our way and make it really easy for us to get done what we need to get done.
That's why once you've developed your unique brand stories the next thing to do is look at the journey you're sending your customers on.
How many times have you bailed on that purchase because the process was too clunky or confusing?
The Future of Automation:
Being in the right place, at the right time has a huge influence on the opportunity for success - and by using marketing automation you can ensure that people get the right content to move them through the sales funnel.
The information we need at the awareness, discovery and consideration stages is very different but with marketing automation you can let the process run on auto-pilot.
The Future of Learning: Part 1
Marketing has never required more technical know-how - requiring a whole new approach to how we learn throughout our career.
Whether you're a creative strategist, SEO expert, PPC wizard, copywriting professional, website virtuoso, social media master, PR phenomenon or events hot-shot the challenge has never been greater.
The Future of Websites:
The way we search and discover new information is constantly evolving.
How can we deliver on the demand for personalisation?
Can we all really do what Netflix do?
How will voice search influence how we drive traffic to our websites?
Why do we even need our own website?
The Future of Work:
The way we work has changed - but the way our workplaces are organised has not kept up.
Workplace design is much more than just desks and chairs - it's about creating environments that promote collaboration and creativity.
Some of the world's leading furniture design companies are using research into how we interact and respond to each other on a human level to inform the development of new work spaces that invite our participation and stir our emotional engagement.
The Future of Learning: Part 2
Marketing has never required more technical know-how - requiring a whole new approach to how we learn throughout our career.
Whether you're a creative strategist, SEO expert, PPC wizard, copywriting professional, website virtuoso, social media master, PR phenomenon or events hot-shot, the challenge has never been greater.
The Future of Social Media:
Our audiences are spread across a variety of social media channels, each of which is used very differently.
Recent times have seen the emergence of channel specialists as each channel becomes increasingly complex and challenging.
How can we ensure success across these channels?
What content works best and when?
This session will feature 4 channel specialists, each bringing their own experience of how to best ensure that your social media activity delivers a return on the marketing investment.
Timings are subject to change
The Future of Marketing is brought to you by BlueSky Video Marketing
Copyright © 2018