The Future of Marketing
The Future of Marketing is an event designed by marketing professionals, for marketing professionals.
The speed of technological change, the speed of global development, the floods of data now at our fingertips and our insatiable appetite for more has created a marketing landscape full of opportunity.
But with this opportunity comes huge challenge.
Our event faces this challenge head on through a combination of:
Our content has been curated under 6 themes:
Click below and you'll be the first to know as we develop exclusive content previews in the lead up to the event
The Future of Marketing: Part 3 brings you presentations from some of the most respected names in the marketing industry in Ireland. Find out more about who you will meet at the event below:
Dave Linton: MADLUG
When your profile picture is of you with Sir Richard Branson then you must be doing something right.
MADLUG stands for Making A Difference Luggage - but more importantly than that they stand up for children in care by helping them to make their way with dignity.
The MADLUG story is a powerful and hard hitting one and is an example of how understanding and articulating WHY you do what you do is a powerful tool for growing a movement of brand ambassadors and securing a bright future for your organisation.
Noel Allen: Noisy Nuts
Noel is the founder of Noisy Nuts - a range of crafted, self-seasoning peanut kits which pair perfectly with Craft Beer.
The story of Noisy Nuts success is one built on a strong character brand and how is lived out day and daily by Noel and Team Noisy.
This powerful brand story has resulted in remarkable success in a very short space of time - and Noel will be sharing his story with us at The Future of Marketing.
Fasten your seatbelts. It'll be fast, it'll be full on - but most of all it'll be NOISY.
Tina Calder: Excalibur Press
So how do you uncover the powerful stories about your brand that will allow you to really engage your audience?
Excalibur Press founder Tina Calder has a wide and varied career than spans two decades. The award-winning journalist, publicist and author has been specialising in editorial services and syndicated content throughout her career.
Tina's presentation will show you how you can find your own voice and deliver consistent content across a variety of platforms that helps to build awareness and trust and establish the human connections necessary for success.
Rick Monro: Puppet
Rick was talking about UX many years before it even entered most of our vocabularies and is one of the most respected figures in the field.
Rick is currently Principal UX Architect with Puppet - a US software company with a Belfast office and development team - but has held various UX Director roles in his career with some of the best known names in the industry - including Simply Zesty (formerly Tibus) and Fathom.
Rick has worked in the digital industry since 1998.
Andrew Maybin: Tibus & Zesty
Andrew is Managing Director of Tibus and Zesty and is one of the most experienced and engaging figures in the Digital Industry in Ireland.
Andrew will use his presentation to discuss The Future of Websites with the impact of voice search and the growing demand for personalisation being just two of the subjects he will touch on.
Andrew receives many invitations to speak at events and contribute to tech industry publications as a result of his extensive experience and engaging storytelling style so it's a real pleasure welcome him to this event.
Rachel Davis: Hurree
Rachel is the Co-founder and CMO of Hurree, the marketing automation platform for apps. With specialities including marketing strategy, content creation and automation, she leads the way in b2b marketing for the Hurree platform.
Hurree is a mobile marketing platform for apps - and is designed to be a marketers best friend. Hurree automates everything within your app - from content creation to personalised scheduling.
Hurree was Highly Commended in the Start-up of the Year category at the 2018 Digital DNA Awards.
Paul Black: Alpha Office Furniture
Paul is CEO of Alpha Office Furniture - a leading office furniture design and supply company that represents some of the world’s leading manufacturers. Based in Belfast the company has been in operation for 47 years.
Paul’s presentation will focus on the fact that we way we work has changed - but our workspaces haven’t evolved as quickly.
There are some exciting developments in this area from the manufacturers that Alpha represents - proven to lead to more collaborative, creative and comfortable environments that help us attract and retain the best people.
Marian Norwood: NW School of Marketing
Marian is Head of North West School of Marketing - a CIM Accredited Study Centre established in 2016.
A Fellow of the CIM and a Fellows Ambassador on the CIM Ireland Board, Marian has worked in marketing education for 30 years.
She is one of the most qell qualified people we know and wil be using her presentation to show how we, as marketing practitioners, can ensure our skills remain current in the fast moving world that we now inhabit.
Diane Morrow: mTech Academy
Diane is an experienced educator who, having spent 10 years in the classroom shifted her focus to forging links between education and industry.
In May 2018 Diane founded mTech Academy which aims to inspire and empower everyone involved in education to realise their potential through a collaborative, experiential learning community.
Diane's presentation will show us how these vital links are being built and the impact they are having on the young people involved.
Christine Watson: TrainingMatchmaker.com
Chartered Marketer and former Chair of the CIM in Ireland, Christine started TrainingMatchmaker.com in 2017.
The platform allows those with training requirements to quickly and easily find available courses - either with a local training provider or via the many MOOC (Massive Online Open Courses) offered by the likes of Harvard, MIT, Open University, Google, Facebook and Disney to name a few.
Christine's presentation will signpost some of the most useful online resources that allow marketing practitioners to ensure their skills continue to develop and grow as the platforms we use evolve and change.
Social Media is a critical disribution channel for modern marketers but as the channels have developed the landscape has become increasingly complex.
This has led to birth of channel specific experts - with so much to consider on each channel it is next to impossible to stay on top of all the algortithm changes and all the usage rules.
At The Future of Marketing: Part 3 we have compiled a panel of people with specific expertise in 3 of the main social media channels: Facebook, Instagram and Linkedin.
Check out their profiles below to learn more about our individual contributors who will bring stories of their own experiences that will help you understand how you can make these channels work for your business.
Niall Parfitt: Digital NIall
Niall the founder of Digital Niall, a business aimed at helping to maximise the opportunity to reach, engage and convert an audience like never before using the power of social media.
Niall is a Certified Hubspot Partner as well as being Google AdWords, Analytics and Hootsuite Certified and over the years has used LInkedIn extensively to build awareness, generate new opportunities and win new business.
Niall will talk about his experience of using Linkedin successfully and will provide hints and tips about how you can make the most of the opportunity that Linkedin presents for your business.
Gil David: Run DMG
In May 2017, Gil founded Run DMG, after spending 14 years working in various sales & marketing roles.
Having started out as more of a general Digital Marketing Consultant, Gil grew tired of wearing ten different hats and found he enjoyed most and was best at Facebook Ads - which he has been running for 5 years - so since late 2017 specialises in those in order to get the best results for clients. He has since worked with a range of businesses all over the world spending from a few hundred to £100k+ a month on ads, and would probably admit to being a bit of a Facebook Ads geek...
Gil will share his experiences of the work he has done for his clients on Facebook and arm you with the tools you need to decide whether it is the right channel for your business, and how to make sure it generates a return on your marketing investment.
The Future of Social Media: Instagram
Leanne is Founder of boutique content marketing agency, She & Co Digital and counts two of Ireland's leading e-commerce retailers - Brown Thomas and Arnotts - among her many clients.
Leanne's experience managing successful Instagram campaigns has returned some impressive numbers - increasing followers significantly, improving engagement, driving website traffic and ultimately increasing sales for many clients.
With campaigns across lifestyle, fashion, accessories and food brands and experience with product launch and influencer campaigns Leanne has some geat tips on how to make the most of your Instagram presence.
If you missed our previous events then take a look at the video below to find out what our visitors said
If you're currently working in marketing or communications and would like to clear the fog, reduce the noise and navigate a path to success in this new world then The Future of Marketing: Part 3 is the event for you.
All our contributors have been carefully chosen to ensure you leave armed with the knowledge you need to move your own career and your organisation forward.
A combination of:
Real life case studies from businesses like yours
Interactive Discussions Sessions
Workshops with your peers
ensures you make the most of the opportunity that The Future of Marketing: Part 3 represents for you and your business.
9.15am - 1.10pm: Morning Session
1.10 - 2.00pm: Lunch & Networking
2.00pm -4.30pm: Afternoon Session
We're delighted to bring you The Future of Marketing: Part 3 in Association with Ipsos MORI Northern Ireland - continuing our partnership from the inaugural Future of Marketing event in May 2018.
The Future of Marketing: Part 1 is brought to you by BlueSky Video Marketing.
Having worked in global marketing for 20 years helping businesses to create the difference that results in sales success, our founder, Peter Craven established the company in 2017.
Focusing on the huge opportunity that video presents we now work with clients across a wide range of sectors to develop a video marketing strategy that results in sales success.
Videos that help you sell more.
That's what we do.