Future of Marketing part 3 logo

Recruitment Marketing

Recruit great people. Reduce time to fill. Lower recruitment costs.

4th June 2019 | Belfast, Northern Ireland


Why Recruitment Marketing?

Getting good people is hard.

And it's getting harder.

With employment levels at their highest since 1971 we're dealing with unprecedented competition for talent.

76% of the UK population is now in work and in these uncertain times they haven't got much appetite to move jobs.

So how do you get the people you need when they aren't even looking?

This is what we'll discuss at The Future of Recruitment Marketing where we'll step through the process of attracting and retaining the talent your business needs in order to make your growth ambitions a reality.

Unemployment rates 2019 February
Sign Up for Updates

Our contributors

Our line-up of recruitment specialists & local success stories looks like this

fiona rooney ipsos mori

Fiona Rooney

Managing Director, Ipsos MORI Northern Ireland

claire loftus evolve hr

Claire Loftus

Director, Evolve / Engage & Grow Global

aimee mccracken smiley monroe

Aimee McCracken

Senior Marketing Exec, Smiley Monroe

paul james future of marketing belfast

Paul James

Project Drector - Chatmore 24/7 

peter craven bluesky video marketing

Peter Craven

Creative Director, BlueSky Video Marketing

gordon milligan iod

Gordon Milligan

Chair, Institute of Directors NI

orla mcgreevy seemehired.com

Orla McGreevy

Head of Sales & Marketing, SeeMe

chris henry  allstate northern ireland

Chris Henry

Head of Marketing & Comms, Allstate NI

Panel: Building Future Leaders

The Future of Recruitment Marketing concludes with a panel discussion on the topic of building the future leaders that our organisations need in order to continue to grow and maintain the ability to attract the calibre of people we all want on our teams.

Our panel is made up of a combination of youth and experience to ensure we hear not only from those that have considerable experience but also from those at the start of their career journey and find our what's important to them when deciding on where they want to work.

Gordon Milligan

Chair, Institute of Directors, Northern Ireland

As well as being Chair of the Institute of Directors in Northern Ireland Gordon is Deputy Chief Executive at Translink.

Prior to this he held the role of Director of Human Resources and Organisational Development at Translink and this experience ensures he is in a position to provide us all with valuable insights into the challenges involved in managing and motivating people in a large organisation.

Gordon Milligan recruitment marketing

Camilla Long

Bespoke Communications

Camilla is a coach and facilitator with Bespoke Communications - a people development agency founded with her business partner, Sarah Travers.

Camilla started her career as a software developer and built a successful sales career in financial markets in Tokyo and London before returning home where she now lives with her family on the north coast of Ireland.

Her latest venture - Career Encode - involves working with sectoral clusters to help address the skills shortage and build talent pipelines to meet future resource requirements.

camilla long future of marketing

Jamie Gordon

Glaze Digital

Jamie is Digital Marketing Executive with Glaze Digital and in his short career to date he has also worked in marketing in the recruitment sector.

Most recently he was a speaker at the recent Disrupt HR event in Belfast where he spoke on the topic of '5 Things a Young Careerist Wants from the Workplace'.

Anyone who has met Jamie will agree that he is a very engaging young man with a passion to learn, a willingness to try new things and a determination to find a rewarding career path.

jamie gordon future of marketing

Steven Woolfson

Herbert Smith Freehills

Steven is a Solicitor with international law firm, Herbert Smith Freehills who have their Belfast office in the Gasworks on the Ormeau Road.

Steven started his career with Herbert Smith Freehills as a Legal Analyst in 2013 before starting a training contract as a Trainee Solicitor in 2015 which gave him the opportunity to work across a variety of disciplines and spent time working in London.

The company places a lot of value on building and engaged team and Steven will give us an insight into some of the many initiatives undertaken by Herbert Smith Freehills to build engagement, promote diversity and provide everyone with opportunities for both personal and professional development.

steven woolfson future of marketing


8.00am - 8.20am  

Breakfast & Networking


Welcome & Scene Setting - Peter Craven, BlueSky Video Marketing

8.30am - 8.50am

Session 1: Connecting with your audience

Our career choices & what really matters - Fiona Rooney, Ipsos MORI

8.50am - 9.30am

Session 2: Engaging & mobilising your people

Building your own brand ambassadors - Claire Loftus, Evolve

Case Study #1: Hi5 Values - Aimee McCracken, Smiley Monroe

9.30am - 10.10am

Session 3: Building your employer brand

Success in a low trust environment - Peter Craven, BlueSky Video Marketing

Case Study #2: Creating a career destination of choice - Chris Henry, Allstate NI

10.10am - 10.50am

Session 4: Embracing technology

Using Messenger Bots to build your talent pipeline & streamline your recruitment process - Paul James, Ardmore Advertising

Creating a better candidate and recruiter experience - Orla McGreevy, SeeMeHired.com

10.50am - 11.30am

Panel Session & Q&A


The Venue

radisson blue hotel belfast

Radisson Blu Hotel, Belfast

The Gasworks, 3 Cromac Place, Belfast BT7 2JB

The Future of Recruitment Marketing will take place in the Cobalt Room at the Radisson Blu Hotel in Belfast.

Get Directions on Google Maps

The Venue

A Recruitment Revolution

A revolutionary new online recruitment platform was launched in Belfast in January of this year with proceedings overseen by Jedi Jim Eastwood. 

Take a look at the short video below which also features co-founder and mainstay of the local recruitment scene, Gary Irvine explaining the problem that the new platform is solving.

We'll be joined at The Future of Recruitment Marketing by Orla M Greevy, Head of Sales & Marketing for SeeMeHired.com and her presentation will explain in more detail what led to the development of the platform and the efficiencies that it can bring to the recruitment process - from attracting the right candidates in the first instance, through managing the interview and feedback process.

the future of marketing belfast

Contact Us

Get in touch if you have any questions about this event.

  • Address: BlueSky Video Marketing, Ulster Bank Entrepreneur Accelerator, 1st Floor, Donegall Square East, Belfast, BT1 5UB
  • Phone: 07483 845865
  • Email: hello@blueskyvideo.net

Claim Your Spot Now

Register by Friday 19th April to save 50% on your ticket