The Future of Recruitment Marketing brings together some of the brightest minds in recruitment marketing and includes a variety of case studies which lets you see exactly how organisations of various sizes and across a range of sectors have tackled the recruitment challenge successfully.
Marketing Manager, Virgin Media
Rebecca will celebrate 5 years with Virgin Media in September 2019 and is currently Marketing Manager with responsibility for customer acquisition and account management in the SME sector.
Rebecca has progressed through a number of roles in her time with Virgin Media and her presentation will tell the story of her recruitment experience with the company and how it made Virgin Media stand out as an employer.
Her story will also include details of how the culture and values of the organisation was evident throughout the recruitment process and is true to what the exbperience of working for Virgin Media is like - ensuring that the organisation is able to attract and retain the right people.
European Talent & Diversity Manager, Kellog Company
In Jane's role with Kellog's she is responsible for the full talent management cycle - attract, retain and develop - with a key focus on succession planning to help deliver future growth.
Jane has also led the development of diversity and inclusion strategies in recent years and her presentation will focus on te wok that can be done to make sure you maximise conversions from offer to start date and improve retention rates.
Prior to her role with Kellog's Jane spent 7 years in Human Resoures & Talent Acquisition roles with Asda / Walmart and 12 years in HR Consultancy.
Managing Director, Interview People Online
David is Managing Director at Interview People Online - an online platform for making recruitment processes much more efficient and deliver better results.
With the global online recruitment market worth in excess of $105bn more and more companies are turning to new ways of finding and recruiting top quality talent.
David’s passion in building Interview People Online was to tap into a critical part of that process and replace time-consuming and labour-intensive outmoded CV shuffling, phone screening and nightmare first-round face-to-face interviews with a cool, efficient and brand-enhancing alternative.
BlueSky Video Marketing
Peter is the Founder & Creative Director of BlueSky Video Marketing - a video marketing agency that focuses on creating powerful, engaging video content that helps you sell more and recruit the great people your business needs.
Peter founded the agency in 2017 having spent 19 years in global marketing roles.
The agency offers a variety of services relating to video marketing including video marketing strategy, video marketing training, video production and audience acquisition using platforms such as YouTube video advertising and social media campaigns.
Rebecca is founder of Work Brighter, a HR consultancy that works with organisations to help build employee engagement and recruit people who are passionate about the job they do.
Rebecca is a Chartered Psychologist with more than 17 years experience and set up Work Brighter in 2011. Rebecca has worked with many household names including Coca-Cola, Asda, Fujitsu, Siemans and Jaguar Land Rover to name just a few.
Rebecca will focus on candidate profiling - the tools available and how they can help you to make better hiring decisions, ensuring a cultural fit for your organisation.
1st Class Coaching Solutions
Mark is founder of 1st Class Coaching Solutions and works with family companies and small businesses to help 'reluctant leaders' to develop their teams.
He will be co-presenting with Rebecca Stevens of Work Brighter on the theme of employee and candidate profiling and how it can help to identify the skills and personality gaps that exist in an organisation and then offer a route to ensuring you recruit the right people to drive improved business performance.
ASG & Partners
Emma is Director of Recruitment Marketing with ASG & Partners - an agency based in Northern Ireland and working with clients across the UK.
A lady of many talents, she has been described as a gold medal multi-tasker, eternal questioner of how to make budgets work harder, how to deliver the best results and how to roll out recruitment marketing campaigns to the best talent.
Emma will present a number of recruitment marketing case studies highlighting how clients they have worked with have been able to attract and retain the calibre of people required to drive improved business performance.
Scott is the founder and CEO of GIE Marketing - a LinkedIn Lead Generation Agency - and his presentation will show how they have executed successful, targeted campaigns in the recruitment sector.
Scott will demonstrate the power of the targeting options available using LinkedIn and how they can help you find the talent you need to make your organisation's growth ambitions a reality.
8.00am - 8.20am
Breakfast & Networking
Welcome & Scene Setting - Peter Craven, BlueSky Video Marketing
8.30am - 9.30am
Session 1: Building your employer brand
Case Study: Virgin Media - Rebecca Murray, Marketing Manager, Virgin Media
Video Marketing: Building trust in a low trust environment - Peter Craven, Creative Director, BlueSky Video Marketing
9.30am - 10.30am
Session 2: Engaging your audience
Proactive recruitment marketing strategies - Emma Murray, Director of Recruitment Marketing, ASG & Partners
Using sophisticated audience targeting to reach the right people - Scott Campbell, GIE Marketing
10.30am - 11.30am
Session 3: Hire Better. Faster. Cheaper.
Streamlining your screening & selection process using video interviews - David Harries, Interview People Online
Candidate profiling to ensure a cultural fit - Rebecca Stevens, Work Brighter & Mark Terrell, 1st Class Coaching Solutions
11.30am - 12.30pm
Session 4: The Power of Successful Onboarding
Maximising conversions from offer to start date and improving retention rates - Jane Kidd, Kellog Company
Panel Discussion & Q&A
The Heath Business & Technical Park, Runcorn
Runcorn, WA7 4QX
The Heath is one of the UK’s leading independently-owned business and technical parks. Its flexible and cost-effective space options and free car parking has encouraged 150 companies from more than 20 different business sectors to locate here.
Residents enjoy access to an unrivalled range of on-site amenities and specialist support services including a dedicated conference centre with lecture theatre, a large events suite, gymnasium and leisure suite, licenced restaurant and business lounge. The Heath offers businesses – small and large – the kind of facilities normally found in big corporations.
The Future of Marketing series began in Belfast, Northern Ireland in May 2018 and since then there have been 4 events in total covering a variety of themes including video marketing, storytelling, website development, recruitment marketing, chatbots and marketing automation.
Have a look at our video below to hear what our previous visitors have said about their experience at The Future of Marketing events.
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