Let's talk Marketing Strategy

For the latest edition of The Future of Marketing video series we talked Marketing Strategy with Andi Jarvis of Eximo Marketing Strategy.

We talked a lot - for anyone that knows Andi that won't come as a huge surprise - and the result is we've got 4 new videos to add to the Future of Marketing video series.

  • What is Marketing?
  • How to create a great marketing strategy
  • Brand building versus sales activation - getting the mix right
  • Does customer loyalty even exist?

You'll find the first 2 videos below - along with a short highlights reel (with a few bloopers thrown in for entertainment) so you can dip your toe in the water before diving in to watch the full interviews

The Highlights

What is marketing?

How to create a great marketing strategy

Watch more

An introduction to YouTube Advertising

Episode 3 of The Future of Marketing video series tackled the subject of YouTube Advertising and our guest was Aedin O'Neill, founder of Grow Web.

In the conversation we talked about:

  • The 3 main benefits of YouTube advertising
  • The various targeting options available and when to use them
  • Campaign types and their suitability for different businesses

We also asked Aedin about:

  • Her favourite YouTube Advertising campaigns
  • How to measure success

Looking for speaker slots at marketing events?

Mark Scully is the Founder of the Learn Inbound marketing conference in Dublin - so he knows a thing or two about putting a speaker line-up together.

If you've been to Learn Inbound you'll know he does it well - if you haven't been then you're missing out.

If you're interested in getting speaker slots at marketing events then this is the organiser's perspective - and he doesn't hold back.

  • How do you get the best speaker slots?
  • What do you do to impress conference organisers?
  • What should you stop doing?

It's all in the video.

Event Marketing Tips

For Episode 2 of The Future of Marketing video series we spoke to Mark Scully, Founder of the Learn Inbound marketing conference in Dublin.

We spoke about all things event marketing -

  • choosing the venue
  • getting your speaker line-up right
  • pricing strategies
  • venue selection

as well as touching on

  • dealing with inappropriate behaviour
  • looking after your own health and wellbeing as a conference organiser.

Building a Facebook following of 400k

For the first video in a new interview series we sat down with Stevie Haughey, Founder of Ireland Before You Die to talk about how he built a Facebook following of 400,000 and what he learned along the way.

BlueSky Thinking: Episode 1

BlueSky Thinking is a new series that forms part of our Interview Series and for the first episode we sat down with Stevie Haughey, Founder of Ireland Before You Die.

BlueSky Thinking is an opportunity for our guests to let off steam about something that gets on their berves, winds them up or even inspires them every day.

What our visitors say

Our events

Recruitment Marketing Case Study

Founder of The Future of Marketing event series and BlueSky Video Marketing, Peter Craven, delivered a presentation at the official launch of the recruitment platform at W5 in January 2019.

His presentation outlined a recruitment marketing case study and you can watch the full presentation below.

Visit BlueSky Video Marketing website

The Future of Customer Experience

This video features Paul James talking about his presentation at The Future of Marketing: Part 1 in May 2018.

Paul outlines the subject of his presentation which focused on the use of Facebook Messenger as an effective tool for maximising engagement and conversion rates from marketing campaigns.

The Future of Data

Fiona Rooney is Managing Director at Ipsos MORI in Northern Ireland who were the sponsors of the first event in May 2018.

Fiona's presentation at the event focused on how we can use data to understand what makes our customers happy and in this video she outlines what she was going to cover during her presentation.

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